The Haikure story is one of change and innovation; a story that sets a new vision where high fashion and sustainability exist in harmony. First launched in 2011 by CS Jeans, a renowned Italian manufacturing company.

Haikure takes its name from the minimalist Japanese poetic composition. Inspired by the words that epitomise our brand, (pure, nature and future), Haikure was born. Haikure is an expression of our vision; a name that evokes the future while respecting the present, a name that is both simple and multi-faceted. 

By respecting our people and planet, we propose a new lifestyle where the latest fashion trends and sustainability coexist. We innovate through product design and always operate with maximum transparency.